The Mercury Coupe Was A Perfect Balance Of Style And Performance
The Mercury Coupe was a great-looking, reliable car produced by the Mercury division of Ford Motor Company from 1949-1951. Based on Ford’s new post-war platform, it was designed to provide better space and comfort than previous models. It had timeless design ques and ample performance that received a lot of love from the people.

The Mercury Coupe was a two-door coupe made by the Mercury division of the Ford Motor Company. It belonged to the third generation of Mercury Eight cars and was based on the all-new postwar placement. This was the middle child for the Ford Motor Company as it was made to be placed to fill the gap between Ford and Lincoln cars.

The Mercury Coupe was a popular car during its production years, offering a sleek and modern design that was appealing to many people. It carried a long bonnet, sleek roofline, and a curved windshield, which gave the car a distinctive yet beautiful look.


What was the engine in the 1949 – 1951 Mercury Coupe?

The third generation of Mercury Coupe used a 4.9 Liter, flat head V8 engine that produced better power than its Ford counterparts. In terms of driving the Mercury Coupe provided a smooth ride and the performance was also respectable for the time.

1951 Mercury coupe engine, speedometer

The engine was known for its reliability and durability, making it a perfect choice for enthusiasts, who enjoy driving and restoring vintage cars.

1949 – 1951 Mercury Coupe

Specs

Price

$946

Powertrain

4.9 liter, Flat head V8

Horsepower

110 hp @ 3,600 RPM

Torque

200 lb-ft @ 2,000 RPM

Transmission

3-speed automatic and manual transmission

0-60 MPH

17.1 seconds

Top Speed

83 mph

The suspension system on the Mercury was designed to provide a comfortable ride, with a combination of coil springs and hydraulic shocks that soak the bumps and vibrations coming from the road. It was available with both automatic and manual transmissions that worked as they were supposed to.


Customization Legacy of the Mercury Coupe

Beginning from its era till now, the third generation of Mercury Coupe became the favorite choice among customizers. In 1949, Sam Borris customized the first Mercury Eight known as the “lead sled”. It was also the first car to get engine replacement during that time since Oldsmobile and Caddilac started developing the high compression V8s to make the cars faster.

Customized 1951 Mercury coupe

Sam and George Barris also made “ the most renowned custom car ever, the Hirohata Merc.” It had a great influence on the customization community which was possible due to the platform of the car. It became a part of several magazines and also got a chance to appear on Rod & Custom’s “Twenty Best of All Time” list in 1991.


How much is a 1949-1951 Mercury Coupe worth?

Since it is a vintage car, there are several aspects we need to consider like the condition, model year, variant, and authenticity while calculating the price of such cars. The significance and history of the car can increase and decrease the price of the vehicle.

1951 Mercury coupe dashboard, steering wheel, cabin

We don’t know the exact price but while assessing the market rate the starting price would be between $20,000 – $60,000 for decent examples. Also, remember that these prices can fluctuate depending on the demand and supply of vehicles.


How many 1951 Mercury coupes were made?

People loved the Mercury so much that it became one of the most selling vehicles of that era. In 1951 alone, Mercury sold around 309,000 cars which is quite astonishing as the cars were not mainstream during that period.

1951 Mercury coupe front view, side view, rear view

Most of the cars were scrapped because of how common they were during that time. Many of them went for customization and due to this, you can only find very few coupes in their original shapes.